Which way to grow?

The problem

Nobody buys a painting they cannot picture on their own wall, and a photo on a screen hides the brushwork.

What I made

A gallery site with a magnifier for the detail, a wall view where the painting scales in real inches, and an inquiry form that sends me a message.

Choices I made

• Plaster white and ink black, so the paintings are the only color on the page.
• The wall view hangs the painting above a sofa and never lets it overlap the furniture, at any width.
• Only Bear Garden has a recorded size (48 by 36 in). The others say “size on request” instead of showing a made-up number.

The problem

You cannot smell a fragrance on a screen, so a launch page has to let the box and the notes do the talking.

What I made

A site where scrolling opens the doors of the box onto a bottle in a painted night garden, with the scent shown as three layers you open one at a time.

Choices I made

• Plum and gold, with a deco face for the name and a calm serif for the story.
• The doors open as you scroll, so you control the reveal. With reduced motion switched on, they are simply open.
• The launch list saves to your own browser only. No email leaves your device.

The problem

Packaging designers draw the dieline in one program, check the fold in another and prepare the printer file in a third.

What I made

A landing page for Yenn Flow Pro, the packaging app I built. As you scroll, a flat dieline folds into a box and then into a finished render. The screenshots are the real app.

Choices I made

• A dark garden ground to match the app, with Draw, Fold and Print each in their own color.
• The fold follows your scroll position, so you can stop halfway and see the box mid-fold.
• The main button opens the real, working app.

The problem

Small brands do not know a box’s flat size, how many fit on a sheet or what it costs until they have emailed a printer and waited.

What I made

A box builder. Set length, width and height and get a live dieline, a 3D box you can turn, a price per box and the number that fit on a press sheet. Download the dieline as an SVG.

Choices I made

• Blueprint blue with printer’s marks. The download keeps cut, crease and bleed on separate layers, the way a printer expects.
• Prices say “estimate only”, because they come from a formula, not a printer’s quote.
• A quote can be saved, or shared as a link that reopens the exact box.

The problem

Online gift shopping ends in a tiny message box and no sense of what the other person will open.

What I made

A shop where you write the gift tag and watch it fill in, fill a basket that remembers you, place an order and get an order number, then start a four-minute steep timer.

Choices I made

• A retro arch and loud lettering, taken from the box I designed for the same brand.
• The basket and the order history stay in your browser, so a reload loses nothing.
• It says plainly that it is a concept: no payment is taken and nothing ships. Tea names and prices are placeholders.